Content strategy
Messaging & voice
Brand identity
Website & digital design
Role: Creative Director
Designers: Young Sun Compton
Strategist & Writer: Heather Samples
Producer: Joe Andrews
Developer: Dain M. Blodorn Kim
Skylight brings together world-class brands, creators, and property owners to turn underutilized real estate into homes for culture. Simply put, they needed help finding their voice. Alongside my team I helped them craft a clear positioning and a brand narrative to set the stage for creative. A fresh identity and a complete reimagining of their website, from content to design and copy, we them show up in a way that better matched their business.