Digital Concepting
Collateral
Brand Guidelines
Role: Creative Director / Designer
Agency: Siberia
Adt’l Creative Director: Stephen Hadinger
Managing Director: Chris Mele
In 2019, I worked closely with Siberia’s Managing Director and internal Creative Director to rebrand the design agency. We aimed to create a wordmark that was confident enough to stand on its own without relying on any secondary marks. Instead of an icon, we opted for an illustration style that could be expressive and serve as a supplementary device to add visual interest to design thinking throughout the website and brand.