Brand Strategy
Competitive analysis
Messaging and voice
Product discovery
Brand identity
Packaging
E-commerce site
Social
Agency: VSA
Role: Design Director
Designers: Travis Barteaux, Tida Tep
Creative Director: Andy Gray
Project Manager: Emily Maino
In 2010, I worked with Schoolhouse Electric to help them evolve from a lighting company to a fully fledged lifestyle company, known for modern American heirlooms: lighting, furniture & home decor. Nearly a decade later, the identity and site I developed remain largely intact.