Brand Positioning
Brand Strategy
Competitive analysis
Messaging and voice
Product discovery
Brand identity
E-commerce site
Role: Creative Director
Designers: Edmond NG, Young Sun Compton
Strategy & Writing: Heather Samples
Project Manager: Joe Andrews
Developer: Dain M. Blodorn Kim
Schoolhouse Electric

In 2010, I worked with Schoolhouse Electric to help them evolve from a lighting company to a fully fledged lifestyle company, known for modern American heirlooms: lighting, furniture & home decor. Nearly a decade later, the identity and site I developed remain largely intact. 

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