Agency: Instrument
Role: Designer / Creative Director
Addt’l Creative Directors: JD Hooge, Jack De Caluwé
In 2022, I worked closely with Instrument’s founder, JD Hooge, and internal Creative Directors on the early stages of a re-branding project for the design agency. As a full-scale re-branding effort, we examined every aspect of the brand, from the wordmark to the website to company signage and everything in between. I transitioned off the project, and Instrument’s team continued to build upon that work, creating custom typefaces and further refining the early-stage concepts I helped develop.
Agency: Siegel + Gale
Role: Designer / Creative Director
Addt’l Creative Directors: Jason CK Miller
From August to March 2021, I worked with Siegel + Gale in New York to rebrand the U.S. Army. The challenge was to create a visual identity and typographic system that works on a very large scale across different use cases. I worked through the early stages of the project, helping develop type styles, design elements, and social executions. Once the concept was approved, the internal team within Siegel + Gale carried out the final executions.
Completed In-House at Oscar
Role: Designer / Creative Director
CMO: Ivan Wicksteed
Completed at Mother
Role: Designer / Design Director